Her track record includes building marketing teams from 3 to 9 members in just two years, managing seven-figure budgets, and leading international campaigns that consistently drove audience growth and delivered 20% month-over-month performance increases. Whether she’s cultivating data-driven strategies or building audience-obsessed campaigns, April is relentless in her pursuit of measurable results and meaningful impact.
April’s love for marketing traces back to her teenage years, where she found purpose in volunteering and supporting her community. Over the years, she transitioned from admin offices to boardrooms, staking her claim in the marketing industry with a sharp eye for operational excellence and innovative storytelling.
Today, April is a sought-after consultant, mentor, and speaker who empowers businesses to align their marketing strategies with their goals. When she’s not strategizing campaigns or growing brands, April draws inspiration from her military family’s resilience and her passion for helping others build careers and businesses that fit their lifestyles.
April currently resides in California, balancing her love for family, her consulting business, and a mission to inspire others to thrive in the ever-evolving world of marketing.
To build my
story
April began her career in 2017 as a team member at Chick-fil-A, where she developed a passion for teamwork, operations, and service excellence. Through determination and a commitment to growth, she quickly climbed the ranks to become a Director of Marketing. Along the way, she honed her skills by building marketing teams and strategies for industries as diverse as biotech, nonprofits, e-commerce, and automotive companies.
A military brat turned military spouse, April Wilhelm is a self-made marketing leader and the founder of April Wilhelm Consulting, a business dedicated to helping organizations build sustainable growth through marketing operations and strategy.
It took only one yes. . .
BA
CK
I had the pleasure of managing April on my team as a Marketing Operations Manager, and her expertise and can-do attitude were invaluable assets to our company. She tackled challenges from CRM (SalesForce) and CMS management (Shopify) to email journeys in Klaviyo with enthusiasm and a willingness to learn.
What impressed me most about April was her ability to remain calm and composed in high-stress situations while also skillfully collaborating with cross-functional teams. She truly is a valuable team player.
It was a true pleasure working with April, and I hope we have the opportunity to collaborate in the future
Overview:
Composure and Collaboration: April's ability to remain calm and composed in high-stress situations, indicating her resilience and professionalism. Moreover, her skillful collaboration with cross-functional teams is highlighted, indicating her capability to work well with others and be a valuable team player.
Highlights:
Stephanie
Versatility in Handling Multiple Platforms: April handled various tasks, ranging from CRM (SalesForce) and CMS management (Shopify) to email journeys in Klaviyo. This demonstrates her ability to work with diverse marketing tools and platforms effectively.
Expertise and Can-Do Attitude: April's expertise and can-do attitude were highlighted as invaluable assets to the company. This indicates that she has a strong skill set and a positive approach to tackling challenges in her role as a Marketing Ops Manager.
As a colleague and witness to her exceptional work, I believe April would be a valuable asset to any organization seeking a skilled and dedicated marketing professional. During her time at Juno Diagnostics, April consistently demonstrated a strong grasp of marketing strategies and a keen understanding of the healthcare industry. Her ability to streamline marketing operations and optimize processes greatly contributed to the overall success of the marketing department. She played a crucial role in implementing data-driven approaches, which led to more efficient campaigns and improved ROI.
Her colleagues admired her open communication style, willingness to listen to ideas from all team members, and her skill in fostering a positive work environment. Moreover, April's capacity to adapt quickly to new challenges was truly remarkable. She consistently sought innovative solutions and demonstrated a forward-thinking mindset in keeping Juno Diagnostics ahead of the curve in an ever-evolving marketing landscape...
Overview:
Strong Marketing Strategy and Industry Understanding: April's strong grasp of marketing strategies and her keen understanding of the healthcare industry. This indicates her expertise in the field, making her a valuable asset to any organization in the marketing domain.
Highlights:
Sara
Streamlining Marketing Operations and Data-Driven Approach: April's ability to streamline marketing operations and optimize processes is mentioned as a significant contribution to the overall success of the marketing department. Her implementation of data-driven approaches also resulted in more efficient campaigns and improved ROI, showcasing her results-oriented approach.
Adaptability, Innovation, and Interpersonal Skills: April's capacity to adapt quickly to new challenges and her forward-thinking mindset. Her colleagues admired her open communication style, willingness to listen, and her skill in fostering a positive work environment. Additionally, her warm and approachable nature, combined with strong accountability, made her a reliable team player who consistently delivered results, even under tight deadlines.
Whether you’re looking to streamline your marketing processes, build a high-performing team, or create data-driven campaigns that captivate your audience, we’re here to help. With years of experience across industries like biotech, e-commerce, nonprofits, and automotive, we know what it takes to deliver results that matter. If you’re ready to take your marketing to the next level with a partner who’s just as invested in your success as you are, let’s talk!
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